WHO WE ARE
The Texas Hill Country is home to KVHC-TV, an FCC-licensed television broadcast station that reaches a population of more than 65,000 people.
KVHC is well-known by viewers, business owners and local officials throughout the region and truly is a professional hometown broadcast facility with a solid history of bringing in advertising revenue.
KVHC is well-equipped with excellent digital editing equipment, up to date camera, audio and lighting, a large studio space that houses major market style news and interview sets, an automation system that inserts local commercials without the need for a “live” operator, and facilities for on-location broadcast production.
MARKET
Located in the DMA market #37 (San Antonio) KVHC offers 25 hours a week of local news, weather and public affairs programming as well as some of TV's “Greatest Hit Shows” courtesy the Retro TV Network.
KVHC not only provides a clear over-the-air reaches potentially 65,000 people with our signal on Channel 15, it's on the top tier of two TV cable systems serving the cities of Kerrville (population 23,000), Ingram (population 2,000), and Center Point (population 2,400), Hunt (population 1,100), and Harper (population 1,800). We have viewers in Bandera and Fredericksburg as well (ch. 15 over the air). The entire area is one of the fastest growing regions in Texas.
Antenna: Channel 15 (30 mile radius)
Local Cable Systems: Kerrville Cable Ch.10 - Ingram/Hunt Cable Ch.11
World Wide Internet: KVHC can also be viewed online from anywhere in the world at www.kvhc.com. KVHC is streaming 24/7 “ The KVHC Picture Show”. It is a mix of vintage classic movies, our local programming and a platform for our advertisers to reach out across the internet.
WHY ADVERTISE ON TV?
Television advertising provides an exciting, audio + video experience that tells the best things about your business in an exciting, dynamic, persuasive way -- and gets people to your door who wouldn't have even known to search for you before. Television advertising has earned an excellent, consistent, successful track record of promoting products and services for over half a century. TV advertising has many advantages for local, regional, and nationwide businesses.
TV is the easy going, non-invasive, yet targeted advertising medium!
TV SAYS YOU'VE ARRIVED - Advertising on TV tells your customers that "you've arrived"...your business is substantial and stable. It says you are proud of your business and want the world to know about it. TV advertisers gain positive notoriety in the communities they serve, and being seen on TV builds the community's trust in you. TV advertising places a business in a class with the most successful businesses in the community. Television conveys "stardom" upon advertisers in a way that no other media can.
BUILD YOUR BRAND - In the customer's mind, TV advertising creates awareness of your product, service, company, and most importantly, your BRAND. In this world of constant media messages, it has never been more important to separate your company from the rest of the pack, and TV advertising makes the most vivid impression at a bargain "cost per impression."
SEE IT, HEAR IT, REMEMBER IT - Studies on learning and memory say that repetition with both sound and visual input is the best way to ensure that your business and its services are recognizable. TV advertising is the only advertising method that consistently offers both full motion images and stereo sound.
KVHC TV continues to improve our technology in delivering our broadcasts via the internet. As internet technology gets better, we'll be happy to help you get on there, too.
TVs ARE GETTING BIGGER - The average home has a larger TV now than in past years, and many homes own several. People aren't giving up the home entertainment center any time soon; and your message can be right there.
TV IS JUST MORE FUN - TV moves. TV has music. It's F U L L C O L O R and as BIG as your customer's television screen, up-close and personal. You can share TV viewing at home with family and friends, or you can catch it in a club, sports bar, or restaurant!! Nothing moves like TV!
MEASURABLE RESULTS - They've been measuring TV viewership since the dawn of television. Thanks to the Nielsen Ratings, and other TV viewership measurement agencies, TV has the best methods available for measuring audience demographics and response.
BOOST YOUR CAMPAIGN - You don't need to give up your keyword ads, print ads or other ad campaigns to take advantage of TV advertising. KVHC TV carefully designs your TV spot to complement your current campaign slogans, images, and overall tone. You get extra mileage out of your coupons, promotions, and offers, PLUS you get to actually talk to your viewing audience.
TV FACTS:
More individuals in the U.S. own television sets than ever before (98% of households), and many own more than one TV set.
Cable TV subscriptions are up, averaging 69% nationwide.
And of course, broadcast is still available free to anybody in the U.S. who has a TV set and antenna.
CONSUMERS VOTED TV: MOST PERSUASIVE & MOST EXCITING: Consumers say TV is where they are the MOST likely to learn about products they want to buy.
Consumers voted TV most influential by 78%, more than newspapers, radio, magazines and internet combined! TV also wins in the Most Authoritative, Most Persuasive, and Most Exciting categories, by a wide margin.
A resounding 74% of the advertisers say TV commercials are a fair price to pay for being seen on TV.
"It Pays to Advertise"
The codfish lays ten thousand eggs, The homely hen lays one.
The codfish never cackles
To tell you what she's done.
And so we scorn the codfish,
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.
- Anonymous
